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1920s Very Rare Walls Ice Cream Enamel Sign
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UK: £10
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1920s Very Rare Walls Ice Cream Enamel Sign

SKU: 1343
£0.00Price
  • 1920s Very Rare Walls Ice Cream Enamel Sign 30"x11"
     
    Dimensions:76cm x 28cm  (30" x 11")
    Weight: 2.4kg
     
    The first ice cream vans weren't vans at all, but bicycles.
    Wall's ice cream was sold from bicycles in London in 1923.
     
    The famous Royal-warrant-holding butchers diversified into making ice cream as early as 1913, to help with the annual summer profits slump, when meat was cheaper.
     
    It wasn't until after the first world war that Wall's ice cream went into production, in a factory in Acton in 1922. It was an immediate success. In 1924 they expanded the business, setting up new manufacturing facilities and ordering 50 new tricycles. Sales in 1924 were £13,719; in 1927 £444,000. 
    Walls employee Cecil Rodd came up with the slogan "Stop Me and Buy One" after his experiments with doorstep selling in London.
    The distinctive bicycles were stored at the garage on the corner of Aultone Way and Angel Hill in Benhilton, Sutton. (It's still there, if you fancy making a pilgrimage.)
     
    Condition: Sign shows age of use with chips of enamel, there is also rust where the enamel is missing. 
    Please see pictures, which are part of description.
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